Cover and Author Indexing Book
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Digitalization And Artificial Intelligence As Levers For Marketing–Supply Chain Synchronization: Impact On The Performance Of Moroccan SMEs
Oussama Raqiq, Hafsa Lechheb, Firdaousse Bounassi, Fouad Naoui
10.051103/PBS.260537701
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Impact of ERP Systems on the Roles of Management Controllers in Moroccan Public Institutions: A Quantitative Study
Hilmi Yassine, Amer Mounia, Fatima Ezzahra Essahli
10.051103/PBS.260537702
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The Impact of Artificial Intelligence on Employee Engagement and Performance in Tunisian ICT Companies
Amina El Abed
10.051103/PBS.260537703
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Beyond the Copula: A Survey of Artificial Intelligence Methods for Modeling Reserve Dependence in Non-Life Insurance
Hajar Ettaya, Tarek Zari
10.051103/PBS.260537704
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Study of the Determinants of Entrepreneurial Opportunity Formation in Tunisia
Haithem Chaabouni
10.051103/PBS.260537705
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Behind the Financial Success of Micro-Entrepreneurs: Evidence from Tunisia
Najla Wannès, Anis Jarboui
10.051103/PBS.260537706
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When AI Ethics Shapes Motivation and Trust: Toward Sustainable AI Adoption in Education
Mouna Allouche, Molka Boujelben
10.051103/PBS.260537707
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Executive Profiles and CSR Commitment: A Qualitative Exploration of Industrial SMEs in Morocco
Ibtissame Lakhlili, Rachid Ouskou
10.051103/PBS.260537708
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The Human Factor in Last-Mile Logistics in Morocco : The Impact of Delivery Drivers Stress and Well-being on Customer Loyalty
Neffar Fatima Ezzahra, Mounya Chahboune
10.051103/PBS.260537710
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Isn't It a Fake Video? Understanding Consumer Brand Hate and Distrust in the Age of Deepfakes
Latifa Mednini, Mouna Damak Turki
10.051103/PBS.260537712
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University Governance and Public Performance: an Analysis of Strategic Steering Mechanisms in the Institutions of Mohamed First University Using SmartPLS
Hicham El Harradi, Rachid El Hila
10.051103/PBS.260537714
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Digitalization and Internal Audit Effectiveness: The Case of Large Moroccan Companies in the Casablanca-Settat Region
Hilmi Yassine, Hijab Oumaima, Fatine Fatima Ezzahra
10.051103/PBS.260537715
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Artificial Intelligence as an Epistemic Co-Agent: Redefining the Scientific Research Process and Organizational Practices
Aya Daruich
10.051103/PBS.260537716
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Students’ Use of Social Media for Academic Purposes in Moroccan Higher Education
Fatima Anaam, Zahra Anaam
10.051103/PBS.260537717
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The Emergence of Sustainable Bonds in the MENA Region: A Bibliometric Analysis of Development Trajectories and Regulatory Frameworks
Rajae Tmoulik, Mohamed Moutmihi, Rachida El Yamani
10.051103/PBS.260537718
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Dysfunctional audit behaviour, pressure exerted, and professional judgment: qualitative research
Sana Safi, Hanen Moalla
10.051103/PBS.260537719
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Artificial Intelligence and Business Model Transformation in the Luxury Industry: Towards a Hybrid Model
Myriam Bousrih
10.051103/PBS.260537720
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Entrepreneurial Dynamics in Emerging Economies: The Mediating Role of Quality within the IQED Model
Myriam Bousrih
10.051103/PBS.260537721
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Digital transformation of public institutions in Morocco: Evaluating the performance of information systems as a lever for optimization
Azhari Kaoutar, El Bakili Fatima Zahra, Loulid Mohamed
10.051103/PBS.260537723
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Internal Audit Competencies in the Age of Digital Transformation and RPA
Nisrine Ouriachi, Nissrine Kamary, Nour EL Houda Mokhtari
10.051103/PBS.260537724
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