The Impact of Artificial Intelligence on Employee Engagement and Performance in Tunisian ICT Companies

Amina El Abed

This article examines the impact of artificial intelligence (AI) on employee engagement and, indirectly, on their job performance within the information and communication technology (ICT) sector in Tunisia. The study is based on a quantitative survey conducted among 85 employees that works in companies specializing in the ICT sector, including IT service firms, communication agencies, and telecommunications operators.The targeted respondents included full-time employees. The data collected were analyzed using Smart PLS 4 software. The findings reveal that artificial intelligence has a significant positive effect on employee engagement. Moreover, employee engagement significantly enhances employee performance and appears to mediate the relationship between AI and performance. This study contributes to the ongoing discussion on the future of work and the digital transformation of the ICT sector by examining how AI use in Tunisian ICT companies influences engagement and performance. Addressing this topic sheds light on opportunities related to the evolving nature of work, guides companies toward effective and ethical AI integration, and provides recommendations for fostering a change-oriented work environment. Overall, our research enriches the current literature on artificial intelligence and human resource management by highlighting its impact on employee engagement and performance.