Volume 20 - 2024 ' issue 1
| SimAT: a new measure of semantic similarity Abdoulaye Diallo, Mouhamadou Thiam, Moussa Lo |
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| Consumer empowerment in digital marketing: Between earned and surrendered power Abdelouahid Kouchih, Hanane Mataa |
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| Customer orientation, the core of the company's
competitiveness Abdelouahid Kouchih |
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| E-banking innovation and the determinants of its impact on organization and adoption behavior: A systematic review of the literature Abdelouahid Kouchih, Doha Lyoussi |
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| Artificial Empathy and Brand Anthropomorphism: An Advertising Experiment Nadia Sfar |
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| Etat de l’Art des Articulations entre Environnement et Développement Humain HACHAMI Safae, ERRAMLI Tarik |
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| Naviguer dans le paysage éducatif numérique : L'influence cruciale des réseaux sociaux Hasna FALLAKI |
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| L’Entrepreneuriat Académique : l’art de Transformer la connaissance en opportunités. Academic Entrepreneurship: the art of turning knowledge into opportunities Khadija AKHARRAZ, Hasna FALLAKI |
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| Miroir virtuel : Les réseaux sociaux et leur impact sur la perception et l'estime de soi Ghizlane MACHRAOUI |
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