Reverse Logistics and Firm Performance in Tunisia: An Empirical Study

Yosra Ben Abbès, Bouthaina Maazoun, Raoudha Kammoun

This document investigates the impact of reverse logistics on firms' environmental, economic, and social performance in Tunisia, employing a quantitative approach. The findings reveal that effective reverse logistics strategies significantly enhance environmental performance, operating cost efficiency, and customerrelated outcomes. The research highlights that reverse logistics not only serves as a strategic advantage in emerging markets but also emphasizes the importance of shifting towards circular business models. Ultimately, it positions reverse logistics as vital for achieving green logistics objectives and ensuring long-term competitiveness.