Eco-Entrepreneurship in the Era of Sustainable Transition: Motivations, Innovation, and Value Creation

Imen Zouaoui, Rania Ben Ammar

This article analyzes eco-entrepreneurship as a lever for the transition toward sustainable development. It highlights three main motivations of eco-entrepreneurs: environmental, economic, and individual. These motivations are translated into eco-innovation, enabling the creation of economic, social, and environmental value. The article therefore proposes a conceptual model linking motivations, eco-innovation, and value creation, while emphasizing the importance of the support ecosystem.