Towards Efficient Hospital Pharmaceutical Logistics: A Critical Review of Optimization Levers and Decision Modeling Using BWM–DEMATEL
Dorra DRIDI , Younes BOUJELBENE
10.051103/OMMS.2506201

Le coaching professionnel : fondements théoriques et perspectives pratiques : vers une typologie de ses composantes
Baklouti Mariam , Bouderbela Rym , Gherib Jouhaina
10.051103/OMMS.2506202

Co-Creating Narratives: The Social Media Shift in Brand Storytelling
Manal NADI, Fatine OUAHTITA
10.051103/OMMS.2506203

Article sous thème « : L’IA comme levier d’attractivité RH et de satisfaction au travail »
ALAOUI MEDARHRI Oum Kaltoum , RHOUNI BELLOUTI Abdelghani , HARMAZ MERYEM , MARGHICH Abdellatif
10.051103/OMMS.2506204

Marketing social et achat compulsif : un cadre théorique de régulation pour une consommation responsable
RAIS Fatimazahra, BERRADA Abla
10.051103/OMMS.2506205

Professionalization and Organizational Identity: Tunisian Scout Managers Facing Sustainable Performance Requirements
Manel Gharsi-Missaoui, Jouhaina Gherib
10.051103/OMMS.2506206

Exploring Logistics Service Quality Perceptions in B2B Supply Chains: Evidence from a Partially Digitalized Sector
Abdelkader Gam, Saoussen M’hedhbi, May Oueslati
10.051103/OMMS.2506207

Hybrid Renewable Energy Solutions for OffGrid Electrification: A Bibliometric and Analytical Review on Performance and Economic Viability
Samira TROUDI, Sami AOUADI
10.051103/OMMS.2506208

From Click to Relationship: The Transformative Role of At-Purchase E-CRM in Shaping Loyalty
Abdelkader Gam, May Oueslati, Jilani Habouria, Abderrahim Bellil
10.051103/OMMS.2506209

Understanding the perception of Ethics in Digital Marketing: A case study of Moroccan Companies
Asma Regragui Dounia, Akram Fanane, Mounaim L’Houssaine
10.051103/OMMS.25062010

An empirical analysis of the determinants of ICTs for the G8
Rim Kamel
10.051103/OMMS.25062011