The Hierarchical Relationship as a Balance Between Authority, Trust, and Collaboration: A Strategic Lever for Organizational Performance
Qnais Chaimae, Akioud Malika
10.051103/ESMB.260623101

Comparative Analysis Between Classical Methods and Artificial Intelligence Approaches in Demand Forecasting
Dorra Dridi, Younes Boujelbene
10.051103/ESMB.260623102

Contribution of the Franchisor’s Initial and Continuous Support to Franchise Performance
Sourour Naffati, Karima Bouzguenda
10.051103/ESMB.260623103

Informality's Edge: Digital Adaptation, Resilience, and the Dominance of Tourism SMEs in Morocco's Marginal Drylands destination, Case study of Errachidi
Mohamed Boukherouk, Franck Chignier-Riboulon, Hassan Dkhissi
10.051103/ESMB.260623104

Bank-Specific and Macroeconomic Determinants of Non-Performing Loans: Empirical Evidence from Moroccan Banks
Moussaif Loubna, Ben Ali Oumjoud Soufiyane, Ahmanna Mostafa
10.051103/ESMB.260623105

Thinking Artificial Intelligence Through Philosophical Traditions: Toward an Integrative Framework for Epistemic, Ethical, and Political Challenges
Helmi Driss, Kaninda Mukena Carlos
10.051103/ESMB.260623106